We believe that fashion is more than clothing – it is an expression of attitude, creativity, and an urban lifestyle. Our platform emerged from the desire to make real trends visible beyond mass-produced goods and to create a community that doesn't just consume style, but lives it.
Every look we show has a story. We don't curate anonymous product lists, but work with photographers, designers, and stylists who reinterpret urban spaces. This creates editorials that not only show what is currently being worn, but why it is relevant.
Behind every piece is a concept – from fabric selection to silhouette. We feature brands and makers who focus on quality, sustainability, and a distinctive aesthetic. Our ambition: fashion that doesn't become outdated after one season, but becomes part of a personal style.
UrbanStyle is a network for everyone who shapes fashion – whether newcomers or established voices. We offer a stage for experimental projects, pop-ups, and collaborations. Our goal: a platform that not only reflects trends, but actively helps shape them.
Milestones
In 2018, we started with a small capsule collection that we presented at a Berlin marketplace. The response was overwhelming: all pieces were sold out within three days. This confirmed our approach of combining urban fashion with high-quality materials. Later that same year, our first collaboration with a Japanese designer followed, laying the foundation for our international orientation.
In 2021, we opened our first flagship store in Vienna and shifted production to sustainable supply chains. The launch of the "Urban Edge" collection at Paris Fashion Week 2023 finally brought us recognition from the trade press and doubled our team. Today, we work with over 20 independent creatives and are planning our expansion into Asia.
Our Team
Fashion expertise that sets trends and redefines urban aesthetics.
Creative Director
Over 15 years of experience in the fashion industry, specializing in streetwear and luxury textiles. Responsible for the Urban Edge collection.
Head of Styling
Expert in urban aesthetics and sustainable fashion. Has worked for international magazines and pop-up events.
Fashion Editor
Specialized in visual storytelling and editorial photography. Led the Concrete Jungle project in Berlin.
Product Development
Engineer with a focus on innovative fabric technologies and sustainable production. Develops exclusive capsule collections.
Marketing & Communications
Responsible for brand strategy and social media presence. Organized the Neon Nights pop-up with over 3,000 visitors.
Our Identity
Our community consists of fashion-conscious city dwellers, creatives, and individualists who value authentic styles. We address everyone who wants to combine urban aesthetics with high-quality craftsmanship.
Target group: urban fashion enthusiastsWe curate content that offers genuine inspiration – from limited collections and exclusive editorials to pop-up events. Each contribution showcases fashion in the context of the city, with a focus on material, cut, and attitude.
Focus: curated fashion contentWe stand for sustainable aesthetics and conscious consumption. Instead of fast trends, we focus on timeless pieces that tell stories. Our communication is direct, honest, and without empty promises.
Values: Authenticity, Quality, Style